Our team will help you acquire and optimize acquisition and remarketing via different media outlets, search engines and social media platforms
Following television, digital/online ad spending is the second-largest medium for gaming companies at about $140 million. One of the efective strategies to acquire good life time value players is Paid Media. It needs to be applied correctly in order to avoid getting unwanted traffic. This technique is a major part of the marketing mix of most online bookmakers. It is the cornerstone of many online businesses ad strategy.
As time goes by, Paid Media for online gaming becomes more and more complex. A profitable paid campaign depends on many different things, many of which sit outside the paid search team. In some cases outside of the marketing department altogether, here at CoolaMarketing we are fully aware of this whole process.
What is Paid Media?
It refers to external marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses.
Why is Paid Media so important?
Here at CoolaMarketing we like to explain with facts. The average person spends around 59 hours a week browsing on the Internet including performing their job or just for entertainment. That is approximately eight-and-a-half hours per day, and 128 days a year. In other words, nowadays more than one-third of an average person’s life, involves the Internet.
With the said, your brand definitely needs to have a strategy in order to have the correct type of presence. on your audience devices. Paid media is a vital pillar of any successful digital marketing strategy. By reaching your audience on third-party platforms, you increase your brand awareness, engage audiences where they are most receptive, and ultimately drive more sales and revenue.
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